Google Analytics

If you have Google Analytics on your website (which you probably do), you can have Gift Up record your gift card sales as e-commerce orders. We support the newer Google Analytics 4. 

To do this, you will need your Measurement Id from your Google Analytics 4 account. 

1. Sign in to your Analytics account.
2. Click Admin
3. Select an account from the menu in the ACCOUNT column.
4. Select a property from the menu in the PROPERTY column.
5. Under PROPERTY, click Tracking Info > Tracking Code. Your tracking ID is displayed at the top of the page.

The GA4 tracking ID is a string like  G-123456.

Once you've got this, head over to the Gift Up integrations page and enter the tracking ID in the Google Analytics card:

What data gets reported to Google Analytics?

We report the following information via a 'purchase' event: 

 - transaction_id: Order Id
 - value: Total revenue
 - currency: Currency
 - affiliation: 'Gift Up'

Then for each gift card we add an 'item' to the 'purchase' event above containing: 

 - item_name: Item bought name
 - item_id: The item's SKU, if specified, or the item name if no SKU specified
 - price: The gift card price paid
 - quantity: 1