Google Analytics

If you have Google Analytics on your website (which you probably do), you can have Gift Up! record your gift card sales as e-commerce orders. We support both Google's Universal Analytics and newer Google Analytics 4.

To do this, you will need your Analytics Property ID from your Google Universal Analytics account, or your Measurement Id from your Google Analytics 4 account.

Sign in to your Analytics account.
Click Admin
Select an account from the menu in the ACCOUNT column.
Select a property from the menu in the PROPERTY column.
Under PROPERTY, click Tracking Info > Tracking Code. Your tracking ID is displayed at the top of the page.

The tracking ID is a string like UA-000000-2 or G-123456.

Once you've gotten this, head over to the Gift Up! integrations page and enter the tracking ID in the Google Analytics card:

If you use Universal Analytics, once you've connected your Google Analytics account to Gift Up! you will need to ensure that Google Analytics has "ECommerce tracking" enabled for each view that you want to see the conversions for:

You will also need to make sure that you choose the correct e-commerce reporting system that's setup on your Google Analytics account. If you have Enhanced Ecommerce Reporting enabled in Google Analytics (happens to be shown OFF in the screenshot above), you'll need to select that in Gift Up! also:

What data gets reported to Google Analytics?

We report the following information via a 'transaction':
- id: Order Id
- revenue: Total revenue
- currency: Currency

Then for each gift card we add an 'item' to the transaction above containing:
- id: Order Id
- name: Gift card code + item bought name
- sku: The item's SKU, if specified, or the item name if no SKU specified
- price: The gift card price paid
- currency: Currency